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Useful Resources for Testing and Developing Business Ideas

Books

Testing Business Ideas

David J. Bland & Alexander Osterwalder

A step-by-step guide to quickly test and validate business ideas.

The Lean Startup

Eric Ries

Focuses on how to build businesses by validating ideas with minimal resources.

Value Proposition Design

Alexander Osterwalder

Learn how to create products and services that customers really want.

Silent Spring

Alexander Osterwalder

The book inspires the implementation of environmental innovations and fosters a stronger reputation among conscious consumers, which can be an advantage in today’s business environment.

Internet domain

Story of Alina Morse & Zolli Candy

Story of Camilla Hesslund Larstein & Lix

Story of Joel Hellermark & SANA

Revolutionising the Music Industry: The SoundCloud Story

Bill Gates on reading

What is Disruptive Innovation?

Story of Markus Villig & Bolt

The UN’s sustainable development goals in an EU context

Home - Kalundborg Symbiosis

Roadmap to decarbonising European cars

What Is Social Sustainability?

What is a Certified B Corporation? Here’s What You Need to Know

Most startups will NEVER become a Unicorn

How to validate your startup idea in 6 easy steps

What is a Minimum Viable Product?

What is Total Addressable Market (TAM)?

How two strangers set up Dropbox and made billions

The Golden Circle

How Patagonia Became The Most Reputable Brand In The United States

Tesla Mission and Vision Statement

Describing the Volvo brand in one word is easy: Safety

Create a brand like Apple's by asking these simple questions

Podcast & Case Studies

How I Built This

Podcast featuring stories of entrepreneurs who tested and validated their ideas early, offering insights on how they turned concepts into successful businesses.

The Lean Product Playbook

Focuses on product-market fit and idea validation stories from successful startups.

Dropbox Case Study

Read about how Dropbox validated its idea through a simple explainer video before building the product.

TED talks

Short lectures where experts share ideas on science, technology, art, business, and society, each lasting up to 18 minutes to present “ideas worth spreading.”

Your Entrepreneur Podcast

A raw podcast about entrepreneurs’ downturns and bumps in the road.

Video

YouTube

RAGS to RICHES | 5 Inspirational SUCCESS STORIES From People Who Started With NOTHING.

Zappos

How Zappos Went from an Unpopular Idea to $1.2 Billion in Just 10 Years.

Idea Validation Templates

Business Model Canvas

A downloadable template for mapping out and validating your business model assumptions.

Lean Canvas

Focuses on key assumptions like problem, solution, and customer segments. Great for early-stage validation.

Riskiest Assumption Canvas

Validation of your riskiest assumptions as quickly and cheaply as possible.

Prototype Canvas

Testing certain aspect of the product of service you have in mind.

Miro Templates for Idea Validation

Free online templates for creating an Idea Validation Board.

Crowdfunding Platforms for Early Validation

Kickstarter

Test customer interest and validate product demand by pre-selling your product.

Indiegogo

Another platform to gauge interest and get early funding from potential customers.

GoFundMe

Fundraising platform that can also be used for validating demand for community-driven projects.

TOMS Affiliate Program

TOMS – one-for-one affiliates.

Make a loan, change a life | Kiva

Nordic Startup Awardss

Competitor Analysis Tools

SimilarWeb

Analyze competitor websites to understand market positioning and customer engagement.

SEMrush

Competitor research tool to explore keyword rankings and market presence.

Ahrefs

Helps you see how competitors are performing in organic search and where there’s a gap in the market.

Morningscore

SEO tool designed to simplify search engine optimization (SEO) management, especially for beginners and small to mid-sized businesses.

Real-Time Feedback Platforms

Reddit Entrepreneur Community

Engage in discussions and get feedback on your business ideas.

LinkedIn Groups

Join groups such as “Startup Specialists” or “Product Development” to test and discuss your ideas with professionals.

Facebook Groups

Join niche groups related to your industry for informal feedback from real users.

Market Research Resources

Statista

Access market reports and statistics to validate market size and competition.

Google Keyword Planner

Use to assess the popularity and demand for your product/service by analyzing keyword search volumes.

Nielsen

Understanding customer preferences and product performance across various industries.

Euromonitor International

Getting detailed market research reports on industries and regions worldwide.

IBIS World

Industry reports to check market size, trends, and competitor analysis.

MVP Developement Tools

WordPress

Quick and easy way to set up a basic website or landing page for your MVP.

Unbounce

A platform to create landing pages and test customer interest with minimal effort.

InVision

Design and share clickable prototypes to test your product concept before development.

Bubble

A powerful no-code platform for building web applications.

Mixpanel

A product analytics tool that tracks user interactions and events in web or mobile apps.

Customer Research Platform

SurveyMonkey

Great for sending surveys and gathering insights from your target audience.

Qualitrics

Creating custom research projects, such as consumer behavior studies, product testing, and customer satisfaction surveys, with real-time reporting and insights.

UserTesting

Provides feedback from real users on your product prototype or service idea.

Facebook Ads

Testing market interest by driving traffic to a landing page or pre-launch website.

Google Trends

Track demand trends for your product or service.

Hearken

Hearken is a social impact consultancy that uses the power of engagement to impact and influence systems for the public good.

Summit - Generation for Change

YBI’s Global Young Entrepreneur of the Year Award.

Validation Tools

Google Forms

Free tool to create surveys and gather feedback from potential customers.

Typeform

User-friendly survey tool to test your product or service assumptions.

QuickMVP

Creating of landing pages and running ad campaigns to validate your product idea.

LearnStack

Mapping out key aspects of your business idea and validate each with experiments.

Miro

Online whiteboard to create customer personas, validate customer needs, and plan your Idea Validation Board.

Carbon Accounting Software by Plan A

Climaider - Carbon accounting made easy

BeWo: The AI-enabled CO2 engine for ERP systems

Energiesparen & Klimaschutz zuhause | co2online

Online Courses

Idea Validation From Idea to Paying Customers in One Day

A course dedicated to validating business ideas.

Design Thinking for Innovation

Focuses on understanding customer needs to validate product-market fit.

Product-Market Fit

Learn how to validate if your product solves a real customer problem.

LinkedIn Learning

Enterpreneurship & Innovation

Learn how to build new business capabilities, improve oof  organization and career.

The Open University

Several free online courses in business, management, and entrepreneurship.

Illustrations

An illustration of the circular economy concept